From January 21-26, 2024, The Event Agency masterfully orchestrated the Lundbeck National Meeting, a standout five-day conference hosted by the global pharmaceutical leader Lundbeck.
Set against the stunning backdrop of the Marriott Chateau Champlain in Montreal, this extraordinary event united 250 employees from across Canada. It underscored Lundbeck’s commitment to psychiatric and mental health with a series of innovative, engaging, and thoughtfully curated activities that showcased The Event Agency's unparalleled creativity and expertise.
Engaging Brain Health Touch Points
Centered around the theme “The Power of Engagement,” the conference integrated wellness activities to emphasize mental health. Morning yoga and breathwork sessions were designed to promote well-being and mental clarity among attendees. These activities set a positive tone for the conference and supported the overarching theme of brain health.
To enhance the attendee experience, thoughtful touch points were integrated throughout the venue. Light therapy lounges, reading nooks, and lush plant displays created serene spaces for relaxation and reflection. Attendees also had the opportunity to update their professional headshots, adding a personal and professional touch to their conference experience.
Comprehensive Conference Program
The agenda featured a blend of plenary sessions, breakout discussions, and workshops, showcasing Lundbeck’s achievements and future goals. The Event Agency worked closely with Lundbeck’s leadership team to ensure a cohesive flow of presentations. This included a compelling video recap of 2023 that energized the plenary sessions and set a forward-looking tone for the event.
Throughout the event, The Event Agency worked closely with the Marriott Chateau Champlain, Windsor Station, and various speakers to ensure every detail was meticulously planned and executed. Special attention was given to creating an inclusive environment, with careful consideration of lighting and special effects to accommodate sensitivities such as migraines.
Evening Events and Social Engagement
The conference also featured a series of engaging social events. Welcome cocktails provided a relaxed setting for networking and social interaction. A “Dine Around” evening featured dinner at 20 different local restaurants offered diverse culinary experiences, allowing attendees to explore Montreal’s vibrant food scene.
The week culminated in the much-anticipated Lundbeck Awards Gala at Windsor Station. The “Electric Disco” theme embraced a futuristic aesthetic with chrome, neon, and vibrant blue décor. Guests enjoyed a three-course sit-down dinner, a specialty coffee bar, and a liquid nitrogen ice cream station. DJ Eric the Tutor kept the energy high with electrifying music, while disco-themed performers created a dynamic ambiance. The gala celebrated the accomplishments of Lundbeck employees with numerous awards, underscoring the company’s commitment to recognizing its team’s hard work.
The Lundbeck National Meeting 2024 exemplified a well-rounded approach to corporate events, blending professional development with wellness and celebration. The Event Agency is proud to have played a key role in delivering an event that exceeded expectations and left a lasting impact on all participants.